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Question no-1. What feature does LinkedIn offer for pay accounts?
c. Ability to post in Groups and create a Group
d. Ability to block users
Question no-2. Which of the following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements with a coupon for a store
-3. Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
c. It gives the social media marketing specialist something to do
-4. How can a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter to the company site
-5. How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
-6. How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
-7. How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn (answer)
-8. How does a blog directly impact sales of a company?
a. It tells customers what products to buy
-9. What is “guerilla marketing”?
a. Marketing geared towards animal lovers
-10. What non financial measure of marketing is important to track?
a. CEO performance
Question no-11. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
Question no-12. How often should a marketing plan be revisited?
a. Never, once written it is complete
-13. How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition
-14. What does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers (answer)
-15. What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
-16. Which type of marketing would a company blog be considered?
a. Social Network Marketing (answer)
-17. What additional feature does Facebook have that helps engage in a dialogue with followers?
a. Ability to leave message for each other
-18. Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
Question no-19. What is meant by the concept of “viral” in social media?
a. Social media which is spread to viewers by the consumer, growing in popularity (answer)
Marketing advertisements which are not serious
-20. What is the term adopted for updates by Twitter users?
a. Tweets (answer)
Question no-21. What would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
-22. What is “wiki”?
a. Form of blogging
Question no-23. What is the method for being linked to other users on LinkedIn?
-24. What does updates to Facebook status resemble most closely?
a. Video blogs
-25. What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a. The number of followers
-26. What can a company do on Facebook apart from their page to create a following?
a. Post more updates than usual
-27. What is meant by “Marketing Creative”?
a. The employees in the marketing department
Question no-28. What is another term for “social media”?
a. Media Optimization
Question no-29. How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
-30. What style of blogging would be most effective for building relationships with customers?
a. Using the blog only for press releases
-31. What traditional marketing technique is YouTube closest to?
a. Print advertising
Question no-32. What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
-33. What do Connections on LinkedIn effectively represent?
a. Random strangers who found the company
-34. What is the character limit for posts on Twitter?
a. No limit
Question no-35. What should a company post on Twitter?
a. New product launches
-36. Which of the following is an important aspect of creating blogs and posting content?
a. Using a witty user name
-37. What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
Question no-38. How can a company ensure that the proper audience finds their YouTube videos?
a. Post links on the company blog (answer)
-39. What is meant by A/B testing in marketing?
a. Testing of 2 different products
-40. What is “social media optimization”?
a. Creating content which easily creates publicity via social networks (answer)